Salesforce MCC-201 Real Exam Questions
The questions for MCC-201 were last updated at Jul 24,2024.
- Exam Code: MCC-201
- Exam Name: Link Your Salesforce Data using Marketing Cloud Connect
- Certification Provider: Salesforce
- Latest update: Jul 24,2024
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A . Individual ID
- B . Contact ID
- C . CampaignMember ID
- D . External ID
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today’s email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A . The previous send’s user needed to have edit permissions in Salesforce,
- B . Email Opt Out is only updated if the send originates in Salesforce.
- C . The previous send used Email Address as a Subscriber Key.
- D . The Email Opt Out field needs to be added to the Contact Page Layout.
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A . Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- B . Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C . Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- D . Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A . Decision Split Activity using only Contact Data
- B . Decision Split Activity using only Journey Data
- C . Einstein Split Activity
- D . Decision Split Activity using both Contact and Journey Data
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A . Import File > Data Extract > File Transfer > Import File
- B . File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- C . Import File > Query > Data Extract > File Transfer > Import File
- D . File Transfer > Import File > Data Extract > File Transfer > Import File
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link
within any email sent within the last six months.
What should be recommended?
- A . Create and execute a SQL Query against the _Click data view.
- B . Create and execute a Tracking Extract.
- C . Create and execute a Subscriber Engagement report.
- D . Create and execute a Data Filter on the_Click data view.
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?
- A . All Subscribers, since these are synchronized in real time
- B . Import from Salesforce Report in Automation Studio
- C . Event Data from the Entry Event in Journey Builder
- D . Synchronized Data Extensions with a filter
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A . Number of brands/geographies which NTO operates
- B . Number of Sales Cloud sandboxes
- C . If testing/development business unit($) is required
- D . If data/content needs to be segregated between brands/geographies
- E . Number of Marketing Cloud users.
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A . Select ‘Normalize Phone Number* in Journey settings.
- B . Format the phone field in Salesforce as +l[phonenumber],
- C . Select ‘US’ as the sending country in SMS activity.
- D . Configure the phone field in Salesforce as US locale.
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?
- A . Create an auto-suppression list populated with subscriber keys.
- B . Populate a list using a query to exclude the subscriber key.
- C . Create an exclusion list with the known email addresses.
- D . Create an auto-suppression list populated with the known email addresses.