Salesforce MKT-101 Real Exam Questions
The questions for MKT-101 were last updated at Jul 24,2024.
- Exam Code: MKT-101
- Exam Name: Salesforce Build and Analyze Customer Journeys using Marketing Cloud
- Certification Provider: Salesforce
- Latest update: Jul 24,2024
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
- A . Campaigns
- B . Sender Profile
- C . Tabs
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?
- A . Email Analytics Tile
- B . Journey History
- C . Analytics Dashboard
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?
- A . Filtered data extension
- B . SQL Query
- C . Data Filter
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A . Total Opens measure
- B . _Open data view
- C . Tracking Data Extract
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A . Configure Eastern Content Tagging to automatically tag stock art.
- B . Import a metadata tag index for the stock art so the images are searchable
- C . Select categories and content type from the import dropdown when importing images.
Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A . Two fields with ”Email Address data type
- B . Failure to choose the send classification
- C . Incorrect Sending Relationship
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
- A . List Unsubscribe header
- B . Profile Center Unsubscribe
- C . Universal Unsubscribe
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou’ email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?
- A . Configure Journey Settings to ‘allow no re-entry.
- B . Configure Journey Email Send to dedupe on email address.
- C . Configure Journey Entry Event to ‘allow no re-entry.’
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?
- A . In the Synchronized Data Extensions folder
- B . In the Data Extensions folder with sharing enabled
- C . In the Shared Data Extensions folder
C
Explanation:
The Shared Data Extensions folder is the best place to store a data extension if Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account [1]. Data extensions stored in the Shared Data Extensions folder can be accessed by all business units and users within the account.
Reference: https://help.salesforce.com/articleView?id=mc_ce_data_extensions_data_extension_folder_hierarchy.htm&type=5
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A . Configure the Send Activity to automate the refresh.
- B . Use a Filter Activity in Automation Studio.
- C . Activate Journey Builder to refresh the data extension.