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Exam Code: AD0-E208
Exam Name: Adobe Analytics Business Practitioner Expert
Exam Q&As: 50 Q&As
Last update: June 22, 2024

Product Description

Introduce Adobe AD0-E208 Exam

Do you want to complete the Adobe Analytics Business Practitioner Expert certification? Then you need to take and pass Adobe certification AD0-E208 exam successfully. AD0-E208 is an online proctored or test center proctored exam available in English. The test time is 120 minutes. Real AD0-E208 exam contains 50 questions, you need to answer 31 out of 50 correct to make sure you pass it. Also, you need to have the minimum experience as follows:
1. 2 years’ experience in digital analytics with a marketing background
2. An in-depth understanding of digital analytics metrics and dimensions
3. An understanding the business value of web technologies
4. The ability to translate business requirements into metrics or KPIs
5. The ability to build and interpret reports
6. The ability to communicate results and can propose a course of action based on analysis of reports
7. Helped clients understand how to extract/pull the information they want (for example, help them define their business questions)
8. An understanding how the technology works and understands a client’s implementation (for example, where the data sits, how it can be collected, how it is tracked) from a functional standpoint
9. At least one year of Adobe Analytics hands-on experience
10. A basic understanding of how digital analytics is filtering/structuring data
11. An awareness of the integration of Adobe Analytics with other Adobe solutions

Learning AD0-E208 Exam Objectives Is Strongly Recommended

  • Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
  • Demonstrate understanding of Adobe Launch
  • Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem
  • Consider the advantages of using a reporting tool based on a given scenario
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to schedule Projects and Data Warehouse
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to set Alerts
  • Apply the process to lookup the dimensions/components
  • Apply the process to create a visualization
  • Given a scenario, determine the appropriate item to use
  • Apply the process to create, configure, and use mobile scorecards
  • Determine how to develop and configure segments
  • Apply the process to share segments with others in the organization
  • Compare segments
  • Apply segments to Projects and Components
  • Apply the process to generate calculated and/or segmented metrics
  • Analyze reports and identify data quality issues
  • Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
  • Determine how to bring data in and out of Adobe Analytics
  • Identify information from marketing URLs
  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Apply the process to configure Classification Importer and Rule Builder
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Use the Data Feed Manager Admin UI
  • Understanding of data governance

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