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Exam Code: MB-220
Exam Name: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Exam Q&As: 258 Q&As
Last update: December 08, 2024

Product Description

Introduce Microsoft MB-220 Exam

The Microsoft Dynamics 365 Marketing Functional Consultant MB-220 exam is the part of the requirements for Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. Earning this certification successfully proves you have knowledge and experience on Dynamics 365 model-driven applications and data modeling principles, plus you can configure Microsoft Power Platform. The Microsoft MB-220 exam is available in multiple languages, including English, German, French, Spanish, Portuguese (Brazil), Italian, Japanese, Chinese (Simplified). Make sure that you can pass the MB-220 exam and earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification to promote your positions.

Learning MB-220 Exam Objectives Is Strongly Recommended

  • Create and configure forms
  • Create and configure views
  • Create and configure charts
  • Create and configure dashboards
  • Configure site maps
  • Configure data sources for synchronization
  • Create and manage templates
  • Configure integration with the marketing portal
  • Configure landing page settings
  • Configure domain authentication
  • Configure social media accounts
  • Configure webinar providers
  • Configure LinkedIn Lead Gen
  • Configure the Customer Insights connector
  • Configure SMS providers
  • Configure push notifications
  • Describe Teams integration
  • Configure matching strategies
  • Configure marketing email settings
  • Configure customer journey settings
  • Configure opt-in settings
  • Configure lead scoring settings
  • Configure required options for publishing journeys
  • Create and configure marketing calendars
  • Configure content settings
  • Configure compliance settings
  • Manage marketing content libraries
  • Analyze contact insights
  • Analyze lead insights
  • Analyze segment insights
  • Analyze customer journey insights
  • Analyze email insights
  • Analyze lead scoring model insights
  • Analyze marketing page insights
  • Analyze marketing form insights
  • Analyze website insights
  • Analyze redirect URL insights
  • Analyze event insights
  • Determine segment type
  • Create and manage marketing segments
  • Create and manage templates
  • Create segments using Natural Language Query
  • Configure dynamic segments using the Designer
  • Combine segments using union, exclude, or intersect logic
  • Create segments from external sources by using Dynamics 365 Customer Insights
  • Describe use cases for blocks including behavioral blocks and query blocks
  • Create a subscription list
  • Add a subscription list or lists to a form
  • Create a segment based on a subscription list
  • Describe use cases for subscription centers
  • Create and manage a subscription center
  • Describe when to use marketing lists and subscription lists
  • Describe use cases for suppression lists
  • Determine which marketing form type to use
  • Identify form requirements and limitations
  • Create a marketing form by using a template
  • Manage form templates
  • Create and manage marketing forms
  • Configure marketing form fields
  • Embed forms in external websites
  • Implement form capture for externally managed forms
  • Create and configure marketing pages and templates
  • Add outbound content blocks to marketing pages
  • Add marketing forms to marketing pages
  • Apply a style to marketing pages
  • Integrate marketing pages with marketing emails
  • Preview and validate marketing pages
  • Publish marketing pages
  • Monitor visitors to marketing pages
  • Describe personalized marketing pages
  • Create leads
  • Manage the leads lifecycle
  • Synchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead Gen
  • Create and manage lead scoring models
  • Create and manage accounts
  • Create and manage contacts
  • Manage marketing consent settings
  • Create and manage activities and activity templates
  • Create and manage marketing email and templates
  • Describe the HTML editor feature in a marketing email
  • Create and use reusable outbound content blocks
  • Define mandatory fields for email messages
  • Add dynamic content to email messages
  • Add conditional content to email messages
  • Validate email content for compliance by using the Accessibility Checker
  • Check spam scores for messages by using Spam checker
  • Personalize using predefined tokens
  • Define message requirements
  • Preview messages by using basic, inbox, Litmus features
  • Configure A/B testing and review test results
  • Validate and publish email messages
  • Create and manage customer journey templates
  • Determine when to use an inbound or outbound customer journey
  • Determine content types required for a customer journey
  • Create a customer journey by using a template
  • Set the target audiences
  • Configure Smart Scheduler
  • Describe business unit scoping for segments and customer journeys
  • Add segments and suppression lists to a customer journey
  • Configure recurring journeys
  • Configure required options for publishing journeys
  • Check customer journeys for errors
  • Publish a customer journey
  • Determine whether to use real-time or outbound journey orchestration
  • Describe the real-time marketing asset library
  • Enable real-time customer journey orchestration
  • Create a real-time journey
  • Configure real-time journey triggers
  • Configure real-time email templates
  • Configure automated SMS keyword flows
  • Configure push notifications
  • Measure campaign effectiveness with built-in analytics
  • Create content blocks in real-time marketing
  • Create an event
  • Configure an event as a Microsoft Teams webinar
  • Configure an event as a Microsoft Teams Live event
  • Configure buildings, rooms, and layouts for events
  • Set up sessions including internal and external tracks
  • Set up speakers
  • Configure event websites
  • Create and manage event forms
  • Configure event agenda
  • Describe the event business process flow
  • Create event invitations, banners, and social media posts
  • Manage event registrations (including attendee check-in) and cancellations
  • Manage speakers, registration, waitlists, and attendees
  • Manage sponsors, vendors, logistics, and accommodations
  • Record and view financial information for events
  • Configure event capacity and passes
  • Create and manage Customer Voice surveys
  • Apply design elements to a survey
  • Define satisfaction metrics
  • Embed surveys in marketing email messages
  • Add surveys to a webpage
  • Add surveys to customer journeys
  • View survey responses in Customer Voice
  • Create a segment from survey responses

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