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Exam Code: Salesforce Marketing Associate
Exam Name: Salesforce Certified Marketing Associate
Exam Q&As: 83 Q&As
Last update: June 22, 2024

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Acing the Salesforce Marketing Associate Exam with QuestionsTube

The Salesforce Certified Marketing Associate is an entry level certification intended for those who wish to pursue a marketing career within the Salesforce environment. This certification emphasizes the knowledge, skills, and abilities of someone who is new to Marketing Cloud Engagement and broader marketing principles. To earn the Salesforce Certified Marketing Associate certification, one must pass the Salesforce Marketing Associate test, which is aimed at equipping Salesforce Trailblazers for a marketing career by validating their basic marketing knowledge, such as understanding what Marketing Cloud Engagement is and how it addresses business needs following Salesforce’s best practices. Candidates should be familiar with the Salesforce platform and may have up to six months of hands-on experience with Salesforce Marketing Cloud Engagement. The Salesforce Marketing Associate exam includes 60 multiple-choice questions, lasts for 70 minutes, and requires a passing score of 65%.

Read Salesforce Marketing Associate Exam Topics First

  • Describe key components of a marketing strategy and how they align with the overall marketing purpose.
  • Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.
  • Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.
  • Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.
  • Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.
  • Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.
  • Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.
  • Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.
  • Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.
  • Given requirements, determine a proper Cloudpage form submission setup.
  • Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.
  • Given a scenario, identify the recommended configuration for the email send wizard settings.
  • Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
  • Given a scenario, identify which journey functionality should be used to address business needs.
  • Given a scenario, identify how to accomplish content rendering validation.
  • Given a scenario, summarize the various data import mechanisms and requirements.
  • Configure settings when creating a new data extension, including settings for data fields.
  • Given a scenario, recommend the best way to interpret a data extension to identify the desired target data
  • Identify where specific data can be found in Marketing Cloud Engagement.
  • Interpret undesired send results and possible deliverability consequences.

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