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Exam Code: MKT-101
Exam Name: Salesforce Build and Analyze Customer Journeys using Marketing Cloud
Exam Q&As: 152 Q&As
Last update: May 27, 2024

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Introduce Salesforce MKT-101 Exam

The MKT-101 Build and Analyze Customer Journeys using Marketing Cloud is one of the classes for Salesforce Certified Marketing Cloud Consultant credential, which is for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. When completing the MKT-101 exam, you will be able to:

  1. Explain compliance concepts to ensure optimal delivery.
  2. Use the tools in Marketing Cloud to maintain delivery standards.
  3. Utilize best practices in email design to ensure the best possible customer experience.
  4. Use a content generator to develop effective, relevant messages.
  5. When sending email messages, design and test different delivery methods and options.
  6. Design and execute customer journeys with automation tools in Marketing Cloud.
  7. Use cases for differentiating automation activities in Automation Studio and Journey Builder.
  8. Define basic data management and structure terms.
  9. Use data segmentation tools to create targeted emails.
  10. Apply simple data model concepts to real-world scenarios.
  11. Define subscriber status, unsubscribe method, and preferences.
  12. Analyze marketing campaigns using common KPIs.
  13. Use the troubleshooting guide to resolve common marketing issues.
  14. Prioritize testing methods and tools to ensure quality control.
  15. Explain basic account and delivery management.
  16. Know where to go for more information, guidance and support.
  17. Describe cross-platform functionality.

Learning MKT-101 Exam Objectives Is Strongly Recommended

  • Introduction to Salesforce Marketing Cloud
  • Administration
  • Subscriber and Data Management
  • Email Message Design and Creation
  • Message Testing, Delivery, and Email Marketing Best Practices
  • Marketing Automation
  • Analytics and Troubleshooting

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