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Exam Code: Pardot Specialist
Exam Name: Salesforce Certified Pardot Specialist
Exam Q&As: 256 Q&As
Last update: June 11, 2024

Product Description

Introduce Salesforce Pardot Specialist Exam

The Salesforce Certified Pardot Specialist certification is for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. You will have experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. Also, you will be able to effectively use reports to make data-driven decisions. The Pardot Specialist exam contains 60 multiple-choice questions and up to 5 unscored questions. There is 90 minutes to allow you to complete the exam. The passing score is 72%.

Learning Pardot Specialist Exam Objectives Is Strongly Recommended

  • Describe the relationship between the visitor and the prospect.
  • Given a scenario, apply the appropriate action plan using a prospect audit.
  • Describe how to create, edit, and map fields.
  • Explain the relationship between Pardot and Salesforce.
  • Describe the functions of the Pardot recycle bin.
  • Given a scenario, determine the functions, use cases, and interpretation metrics of the Pardot form.
  • Identify landing page functionality, use cases, and explain reporting metrics.
  • Component and use cases that explain automation rules.
  • Distinguish the functions, use cases, and creation methods of different types of lists.
  • Define the functionality to complete the operation.
  • Define the functionality of the segmentation rules.
  • Define the functionality of page operations.
  • Explain what scores measure and how they are managed.
  • Explain what performance is measured and how it is managed.
  • Identify the capabilities and use cases for custom redirects.
  • Distinguish between E-mail and E-mail templates.
  • Given a scenario, determine the capabilities and use cases for E-mail.
  • Differentiate the metrics collected in the Pardot E-mail report.
  • Distinguish the components of the participating program.
  • Explain the process for updating the participation plan, including its assets.

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