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Exam Code: Marketing Cloud Developer
Exam Name: Salesforce Certified Marketing Cloud Developer
Exam Q&As: 197 Q&As
Last update: May 20, 2024

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Introduce Salesforce Marketing Cloud Developer Exam

The Salesforce Certified Marketing Cloud Developer certification is for developers who have hands-on experience developing for Marketing Cloud. Earning this certification needs to get an active Salesforce Certified Marketing Cloud Email Specialist certification as a prerequisite, and it will prove that you have proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. You need to pass the Marketing Cloud Developer exam successfully. The Marketing Cloud Developer exam contains 60 multiple-choice questions and up to 5 non-scored questions. There is 105 minutes to allow you to complete the exam. The passing score is 63%.

Learning Marketing Cloud Developer Exam Objectives Is Strongly Recommended

  • Configure the Customer Contact model in Marketing Cloud.
  • Given a scenario, distinguish the various types and uses of data extensions in Marketing Cloud.
  • Describe how contact records are related across channels.
  • Explain the contact deletion process.
  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
  • Implement standard development best practices using the Marketing Cloud programming language.
  • Describe how Marketing Cloud handles AMPscript processing.
  • Given a customer scenario, determine how to programmatically exclude subscribers from email delivery.
  • Given a scenario, describe API objects, methods, and routes.
  • Describe the OAuth authentication flow and how access tokens are used in SOAP and REST headers.
  • Given a scenario, evaluate the importance of response handling.
  • Configure import campaigns in Marketing Cloud using a variety of file formats.
  • Given a scenario, apply SQL to produce the desired result.
  • Given a scenario, explain the different ways to extract data from Marketing Cloud.
  • Describe SQL best practices for managing data in Marketing Cloud.
  • Given a scenario, apply best practices for sending logs.
  • Given a scenario, describe how the contact deletion process affects data.
  • Identify different options for securing data in Marketing Cloud.
  • Describe security best practices in Marketing Cloud.

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